Worldwide, there are over three billion social media users. Furthermore, more than half of them use social media for the purposes of choosing a product or a service to purchase. Yet, posting content haphazardly on your social media profiles isn’t likely to help you meet your revenue goals. Before you get started, you’ll need a solid social media content strategy in place.

Understand your audience.

Understanding your audience is crucial for any type of digital marketing, including your social media content strategy. Spend some time researching your own customers, your potential customers, and your competitors. You should know the basics, such as the general age range, sex, income range, and interests of your audience. This will enable you to craft content that is tailored to appeal to that audience. For example, if most of your audience is male, you wouldn’t write lots of content catered to moms.

Consider your industry.

In addition to considering your audience, the topic, style, and tone of content you post should be informed by your industry. Certain niches, such as financial advising, call for a more formal tone, whereas others, such as party supply retailers, call for a casual, playful tone.

Establish your content posting schedule.

You’ll undoubtedly want to attract as many social media followers as possible. However, it’s also important to retain them once you have them. One effective retention strategy is to post on a predictable schedule. For example, if you decide to upload one post each day, you’ll need to stick with it. If you suddenly stop posting because you simply get too busy, your followers will become disengaged. Once you establish your posting schedule, you can upload content in advance and schedule the timing of the posts.

Smargasy, Inc. is your source for complete digital marketing services—from social media content strategy development to Facebook advertising and much more. We take the time to get to know our clients’ businesses inside and out in order to develop customized marketing campaigns that get results. Call us today at (239) 214-8592 to get the ball rolling.