Both digital marketing and traditional marketing can be crucial parts of ensuring your small business gets noticed in a competitive marketplace. Here’s a look at the key differences and benefits of both digital marketing and traditional marketing.

The Main Difference

The main difference between digital marketing and traditional marketing is simply the method you use to get your message across to your audience. Traditional marketing uses print ads, mailers, flyers, and radio and television, while digital marketing uses digital media, like websites, social media, email campaigns, and online advertising. Traditional marketing targets an older audience that still checks their mailbox, reads the newspaper or magazines in print form, and listens to the radio. Digital marketing targets a younger audience that gets the majority of their news and information online.

Pros and Cons of Traditional Marketing

Pros: Simple and easy to understand. A billboard ad, poster, flyer, or television commercial all have an impact and infiltrate people’s daily lives in a not so subtle way. Printed marketing materials are more permanent, and often very memorable.

Cons: Often more difficult to measure the reach and impact of each campaign. The campaigns are also often much more expensive and don’t offer any real direct interaction with your audience.

Pros and Cons of Digital Marketing

Pros: More chances for meaningful engagement with your audience, the ability to target a wider audience, and the ability to easily measure the reach and success of your campaign. Digital marketing makes clever targeting possible, allowing you to create different campaigns to target very specific, niche audiences.

Cons: Ads can seem annoying and intrusive during someone’s browsing time, and the ad campaigns are less permanent. You also have to be much more flexible, as what is popular is constantly changing and evolving.

To Learn More About Digital Marketing, Contact Smargasy Today

At Smargasy, our marketing experts can discuss the pros and cons of digital marketing in Ft. Myers, FL so we can find a marketing strategy that works for your small business. To learn more or schedule a free consultation, contact us today.