Social media marketing is a great way to build continued engagement with your customers while tapping into new markets. In the early days of social media, using it for marketing was straightforward. But now, with so many platforms and so much competition, it requires a much more careful strategy. Here are some of the things you should do to build a successful social media marketing strategy.

Identify Your Goals

Before you post anything on social media, spend some time thinking about your marketing goals. What do you hope to achieve with your social media marketing efforts? Your goal may be to increase sales of a certain product or service, build awareness of your brand, or create more engagement on your posts. There is no right answer about what your goals should be, as long as you select an outcome that best serves the needs of your business. Stick with goals that are clear, definable, and trackable, so you can monitor the outcomes of your efforts and adjust as needed.

Find Your Market

With so many different social media platforms available, people tend to flock to one or two of their favorites. To create a successful social media marketing campaign, this means knowing which social media platforms your customers are using. A good way to start is by researching the demographics of popular social media channels to get a feel for where your customers are likely to be. You can also track how people interact with your brand on social media and which channels generate the most engagement. With that knowledge in mind, you can target your marketing efforts more efficiently.

Vary Promotional and Personal Posts

If you use your social media channels to constantly sell, you’ll turn off people from following your brand. Instead, mix a good number of personal posts in with your promotional ones. Your personal posts can be behind the scenes stories, links to articles you’ve enjoyed reading, or anything else that will make your customers feel a more personal connection with your brand.

You don’t have to go it alone on social media marketing. Work with Smargasy to build and execute a personalized strategy for your brand. Start the process today by emailing [email protected] or calling (239) 214-8592.