Your company’s online reputation will help a customer determine if they should do business with you, or your competitor. Using a reputation management strategy can help you control the information customers find about you online. You have the power to shape the narrative and encourage positive customer reviews. Here’s a quick look at how you can harness the power of reputation marketing.

Learn More About Reputation Marketing

Reputation marketing consists of strategies that incorporate elements of branding, word of mouth marketing, online reviews, and review management. By taking a proactive approach to evaluating and curating your online presence and brand, you can control the information customers find when they search for your company online.

Evaluate the Benefits of Reputation Marketing

A marketing company that specializes in reputation marketing can help you respond to online reviews, minimize the impact of negative reviews, and share positive reviews. They can also help you rank higher on the search engine results pages and can manage your Google Business Profile so that positive reviews show up when someone Googles your company. Reputation marketing also improves brand recognition, online presence, customer rapport, and engagement. Using reputation marketing strategies can increase your leads and conversions and help you build credibility online.

Put Reputation Marketing Strategies to Work

If you don’t take a proactive approach to reputation management, you run the risk that negative reviews will have more impact than positive ones. You can use these tips to put reputation marketing strategies to work: stay on top of your reviews and respond when necessary; share positive reviews across platforms; incentivize reviews so customers are more likely to leave a review; use criticism as an opportunity to grow and change; and use a reputation marketing company to implement an effective strategy.

Are you interested in learning more about reputation marketing in Ft. Myers, FL? At Smargasy, we can help you generate positive reviews for your company, control the conversation around your brand, and encourage customer loyalty through our effective reputation marketing strategies. To learn more or schedule a strategy session, call us at (239) 214-8592 or contact us online today.