Marketing analytics tools are key to determining how successful your marketing efforts have been. When you evaluate and measure the data associated with your campaigns, you can find out how you need to tweak or expand your marketing strategy going forward. A full-service digital marketing company can provide data analyses or customizable analytics tools that allow you to track the results of your marketing campaigns. Here’s a look at a few of the most important analytics tools available right now.

Social Analytics

All social media platforms have a built-in data analytics tool. You can use those as a starting point to get initial data on how effective each campaign is and compare one campaign’s performance over another. You can also invest in custom software development or marketing automation tools to create personalized, comprehensive analytics reports for all advertising platforms and strategies. Then you’ll have all your data in one place and can run custom reports to compare and analyze various factors of each campaign. 

Google Analytics

Google Analytics is a free tool that you can use to measure how customers are interacting with your website. You can measure site traffic, how people click around and navigate your site, how long they spend on each page, and how easy it is for them to find the information they need. If you want to increase conversions, using Google Analytics is key. 

Digital Marketing Campaign URLs

Using digital marketing campaign URLs that are specific to each campaign can help you understand how effective each one is at driving traffic to your site. These custom URLs can track the platform from which the link was shared, how many people clicked it, and where they went on your site from there. This will help you tailor future advertising campaigns to the appropriate platforms. 

Hashtag Tracking

A hashtag tracking tool will help you keep track of which hashtags are popular on which social media platforms from day to day and even hour to hour. Using relevant, popular hashtags can get your posts and advertisements in front of the right audience at the right time.

Don’t ignore your marketing campaign analytics in Ft. Myers, FL. Call us today at Smargasy to find out how our marketing analytics tools can help you continue to evolve your marketing strategies as needed from month to month. Our team of digital marketing experts specialize in content marketing, advertising, website development, and analytics. Schedule a strategy session today by calling us at (239) 214-8592 or contacting us online.