Facebook is more than just a social networking website. It’s a powerful marketing tool for small businesses that can capture local audiences in a variety of ways. Facebook ads are just one of the avenues you can take to get more leads and boost sales for your business. Here’s a look at how local businesses can use Facebook to increase revenue.

1. Run a Contest

People love freebies and running a Facebook contest is a great way to generate interest in your giveaways. With Facebook contests, users can enter by liking or sharing your post, so you’ll see a high volume of engagement with a single post promoting your contest. The cost of the goods you’re giving away will likely generate a high ROI with the engagement you see in return.

2. Boost Your Posts

Organic posts on Facebook are great, but they’ll usually only be seen by users who follow your page. Boosting posts can widen your reach and help you see more likes, comments, messages, and shares. Posts that are good candidates for a paid boost are those that showcase new products or services or posts promoting seasonal specials.

3. Enable Messaging

Another way that businesses can use Facebook to increase revenue is by making it easier for potential customers to get in touch. Facebook Messenger allows people to engage directly with your company, so you can easily answer their questions and guide them right to your storefront.

4. Share Positive Reviews

Online reviews can go a long way in terms of bringing more customers to your business. Facebook offers a perfect platform to share recent positive reviews of your business, so anyone interested in the services or products you offer can see that your company is the right choice for their needs.

Take the guesswork out of your Facebook marketing with Smargasy. Our team can help you get the most out of your social media marketing to bring more customers to your door. Schedule a strategy session to see what we can do today by calling (239) 214-8592.