If you’re a small business owner, social media is one of the most powerful tools you can use to develop a following and engage with your customers. If you’re interested in connecting with and creating relationships with even more potential customers through your social media accounts, read on.
Create Engaging Content
It may sound like a no-brainer, but the easiest way to encourage existing followers to share your content with friends and family so you’re reaching a wider audience is to create engaging content. Share content with a call to action, such as “tell us what you think!” or “tag a friend in the comments” to encourage your followers to engage beyond just scrolling or liking.
Provide Genuine Customer Service & Support
Responding to customers’ comments and concerns on social media shows your followers that there is a real human behind the account, and that you care what they say and think. It also shows that you’re a company that they can trust.
Share Relevant Information
When sharing content, get straight to the point and don’t drag things out hoping to keep customers there longer. They’ll see right through that and it will create a negative interaction. Instead, be concise, brief, and share only the most relevant information.
Don’t Always Make It About You
Share content related to your company as well as your own content. This creates a reciprocal relationship with other brands, and ensures you aren’t seen as unaware or self-centered. It can also generate interest from a new demographic of customers.
Offer Promotions and Giveaways
Promotions and giveaways are a great way to organically grow your followers and also obtain email addresses. You’ll also boost your traffic and rank higher in the social media algorithms.
Contact Smargasy to Grow Your Social Media Following in Ft. Myers. FL
If you’re ready to learn more about how to grow your social media following in Ft. Myers, FL contact us at Smargasy. We specialize in content creation and social media marketing. Contact us today to set up a free strategy session with our experts.
